Three experienced trial lawyers show you how to develop a persuasive argument tailored to the situation at hand, built on a solid foundation of credibility, reason and evidence, powered with engaging emotion, and delivered in an appealing way. Using practical examples to illustrate the principles of effective argument, they show you how to analyze the elements and draw them all together into a convincing whole. Watch the faculty discuss and prepare arguments that will be effective at different stages of litigation: the settlement discussions; the summary judgment motion; the mediation session; and the actual trial. The faculty members are not only persuasive trial lawyers; they have studied the art of persuasion and are authors of the book The Winning Argument, published
by the ABA Section of Litigation in 2001. This package includes a study guide.
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