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How to Build a Law Firm Brand (Downloadable PDF) |
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Are you looking for new clients? Trying to keep the clients you have? Build a brand identity that will give you just what you need to succeed.
A successful brand identity will
professionalize,
unify, and
improve the quality of your law firm communications.
Stand out in today's marketplace by identifying your law firm with a brand.
From your business card to your website, your law firm brand must be:
memorable,
distinguishable from other firms, and
geared to build client loyalty.
In this new, indispensable resource you will discover how to:
Brand your firm
Pinpoint the core message you want to convey about your firm
Develop a tag line that conveys your core message
Distinguish your firm from the competition
Communicate with your market using your brand identity
Create a logo that says something about your firm
Train your target audience to value information from your firm
Improve the overall quality of your communication
Each of the 23 pages include sidebars with examples, practical tips, and real examples of branding solutions and secrets from other law firms.
Your brand isn't just your logo: it's the personality of your firm, from the substantive focus of your practice to the way you treat your existing clients. If you want to capture and keep clients, then this step-by-step resource provides the information you need!
Not only is How to Build a Law Firm Brand affordable, it is conveniently sold as an e-book that you can download right now to your computer. Carry it with you to read on the road, or print out a copy for your firm resource library.
The e-book How to Build a Law Firm Brand is a chapter from the new, comprehensive paperback book, How to Capture and Keep Clients: Marketing Strategies for Lawyers now available. For more information, please click here.
For other products written by Corinne Cooper:
The Portable UCC, Fourth Edition
Nine Traps and One Slap
The New Article 9, Second Edition
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Shortly after you complete your order, you will receive an order confirmation e-mail and a separate e-mail that contains the link to download the PDF and the access key.To view the PDF, you must have Adobe Acrobat® Reader® version 4.0 or higher, available at no charge from Adobe. 
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"A first rate piece of work - insightful, concise, and practical. A great tool for every firm's marketing committee."
Conrad Goodkind, Partner
Quarles & Brady LLP
"This practical resource is full of good ideas and useful guidance. It is also a reminder that I still have a lot of work to do in this area."
Jean L. Batman
Legal Venture Counsel, Inc.
"Terrific, detailed, step-by-step guide to creating a brand, clearly communicated. Contains detailed explanations and suggestions about what to do and, more importantly, what NOT to do. Professor Cooper writes like someone who knows her stuff."
Christina Kallas
Attorney at Law
New York Women's Bar Association President, 2005-2006
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Immediately after checkout, the download file(s) will be available in Your Downloads (accessible in the left navigation area of the Web Store when logged in).
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